The 4 Forces of Strategic Differentiation: Featuring Michèle Soregaroli

As the co-founder of Transformation Catalyst and a Master Certified Coach, Michèle has seen first-hand that meaningful success in almost any venture is achieved by creating real value for all stakeholders. She is an expert in Differentiation Strategy and Value Propositions and for the past 20 years, Michèle has coached SME founders, business owners, and professionals in the world of Professional Services to transform their game.

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She has been featured in the Globe and Mail, Business in Vancouver, and the Investment Executive, and has been recognized with awards for coaching impact, program design, and entrepreneurship. Her greatest joy is rekindling the spark that inspired entrepreneurs to start their journey towards independence and freedom in the first place.

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Most business owners struggle with their Value Proposition and have difficulty differentiating their services in a way that is both authentic and accurate. We live in a business climate where competition is ever increasing, commoditization is becoming the norm, and patients are increasingly skeptical. This environment requires a different approach to building value and it is essential that practicing physicians and clinic founders have not only clarity and confidence in communicating the value of their work, but are also inspired by a vision of a better world.

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In our session together, we will explore The 4 Forces of Differentiation to help you uncover new opportunities for an expanded sense of mastery, increase the value in your work, and experience a more purposeful journey, whether you are new to your craft, or have years of experience in an entrepreneurial practice.

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Learn more on our Events Page.

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